Welcome!

You're on the web to get noticed and get results. Period.

The above sentence says it all.

You're on the web...

It begins with you: What do YOU want to accomplish on the web? What's your business? Who, specifically, do you want to attract as clients? How will you measure success? Take time to carefully answer these questions before you begin your internet marketing project. Whether you're a corportation planning to add a new product line or overhaul its existing website, or a small business about to get on the internet for the first time, good planning and coordination up front is going to save you a lot of time, frustration and re-work. It's like designing a house with good architectual drawings vs. beginning to piece together a structure in the hopes that the final result will somehow work out.

I begin my internet marketing strategy planning sessions with four key questions. Read more...

You're on the web...

All the most economical, powerful and reliable tools you need to get on the web are right here! From registering your domain, to purchasing the most economical and reliable hosting available, to optimizing your site for search engine visibility, to creating your own site or having your site custom created, to plugging in a contact-generating email marketing tool, to setting up an internet store, and much more!

To begin, you'll want to search for an available domain name. Even if you already have a web site, you may want to open a new mini-site optimized for a specific target market. But don't just select any domain name that comes to mind, or sounds good to you. You want to select a "high visibility domain name". That's a domain name that your market audience is likely to enter into the Google search engine window when they're looking for your service. Here's the catch: Many of the domain names you want to select are already taken!! Now what? Relax, we have a strategy! Read more...

You're on the web to get noticed...

"All dressed up and no place to go?" This describes a very beautiful website that gets no traffic because it's invisible to search engines. How do you get noticed? The strategy, called Search Engine Optimization (SEO), is always changing. Don't expect to "do SEO and forget about it". There are three basic search engine attracting factors: The content on your web site, links on the internet that point back to your website and proactive SEO through PPC marketing, email marketing, article marketing, video and social media marketing and other proactive strategies. Read more...

You're on the web to get noticed and get results.

Conversion is King. I know businesses that get literally 100s of thousands of visits per month to their website, but no new business. How effective is your website in converting visitors to clients? Do you have a form on EVERY page of your website for capturing visitor contact information PLUS incentive that irresistibly motivates visitors to fill out the form? That's the minimum. How successful is your web site in selling your products and services? How are you engaging your visitor in the type of conversation that leads to conversion (sales)? Read more...