(Beginning -- Next -- Previous -- End)
#2 Client Growth Principle
Employ a system that, like a rocket thruster, easily, consistently and cost-effectively delivers your business message to your market.
Quite possibly as you read these words you have on your computer the golden list of contacts that could revolutionize your business, bringing you fortune. You may have a huge stack of business cards lying useless somewhere in a drawer. One of those business contacts is sitting there waiting to bring dramatic new growth to your business.
To activate these dormant possibilities, you need to make connection with your contacts in a regular, consistent manner. You don't have time to make a personal touch with each one, but imagine if you could automate the process with a powerful, message delivery system.
In this, Part 2 of The Rocket Science of Finding Clients I'm going to give you not one, but three very powerful message delivery systems that will enable you to stay top of mind with all your contacts--and with your larger market audience--so that they are thinking of YOU, and not your competitors, when they need the services you provide.
Fortunes have been made with each of these message delivery systems, even when used alone without the others. These systems will not only keep you in contact with your list, but will accelerate the growth of your list. They are:
- A powerful email marketing program.
- A strategy to distribute articles of value over he internet.
- A strategy to distribute special reports over the internet.
1) Use a powerful email marketing program.
Don't try to keep in touch with multiple contacts using your regular email program or Microsoft Outlook. Subscribe to a full-featured e-marketing program. Here are the most important requirements:
- A contact list management feature
- The ability to "segment" your contact list into special niche groups.
- An opt-in feature that allows people to subscribe and unsubscribe.
- A list registration form on your website that automatically adds people to your list without your attention.
- Flexible message design capability
- A way to create attractive HTML and plain text messages on a uniform template.
- Ability to import images into your messages.
- Sending and tracking features
- Ability to pre-schedule the sending date and time.
- Email tracking that lets you know who opened, who clicked, what they clicked on, when.
- Article management features
- Archiving for articles.
- Ability to re-use articles at the touch of a mouse.
- Autoresponder capability (what's that?)
- An autoresponder is a series of messages that can be pre-scheduled to be sent to your contacts automatically.
- You can use the autoresponder feature to send out a series of messages (a valuable e-course) to new subscribers, initiating a relationship with them right from the beginning.
I've worked with a number of subscription email marketing programs. Three stand out, and they offer free trial periods. Check them out:
2) Distribute articles of value over the internet.
Submit Articles to E-zines:
- Write an article.
- Submit it to article directories.
- Website owners who need content post your article onto their blogs and put a backlink pointing to your site.
- You continue to build referred traffic from those sites & get new one-way free backlinks.
- Search engines increase your rankings due to the increased one-way backlinks and website exposure.
- You get more and more FREE traffic.
Find more niche article directories than you could use in a lifetime here: EzineLocater
How to use EzineLocater:
- Select an ezine
- Click on the link for submitting article and follow directions
Other e-zine directories:
Find even more opportunities by entering “Ezine Directories” into Google or another search engine.
Here's a cool service that automatically submits articles for you. You just write the article once--they do the rest, spreading your article all over the internet for under $50/month: MyArticleNetwork
3) Distribute special reports over the internet
- Create a 10 to 20 page report in pdf format to be given away free.
- Put affiliate links or links to your product inside of the report. (Track for results)
- Submit it to this list of free ebook directories:
- Free-ebooks
- ebookjungle
- ebook88
- ebooktags
- Carltonross.tripod
- Sallysebooks
- ebookDirectory
- b213
- ebookgallery
- hmpebooks
- DigitalWorksPublishing
- Infogle
- Knowbetter
- eCourseWeb
- Virtual-ebooks
- KnowFree
- eBookletDirectory
- Ideamarkers
- GetFreeEbooks
- eBookCafe
- AnythingEbooks
- FizzieBooks
- Jogena
- Publishing.Booklocker
- EbooksDirectory
- My-Book
Additional instructions:
- The pdf’s should be plain as possible as if they’re white papers or something (to avoid being booted off)
- You might create a report and put a link to your site inside and submit it to the free ebook directories.
- Then at the end of the report say that the report is rebrandable (this means that people can put their name and affiliate links inside but in order to do it they have to opt in to your list. In this way you can build your list, recruit affiliates and promote your product all at the same time.
- Accelerate your results by social bookmarking your ebook submission results page.
Any one of these three message delivery strategies alone will generate more contacts for you, and more growth for your business. Imagine what would happen if you employed all three!
However, a huge golden contact list and a powerful message delivery system by themselves cannot help you achieve the goal of finding new clients. You need a third element...
