Blog Marketing

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Feature Article:

Top 10 Steps to Being Found on Google

August 15, 2010

The holy grail of internet marketing is to appear on the first page of a Google search. It's possible! How do you do it? Here are 10 steps:

demoStep #1: Select a strategic search term that you can "win". What's that? Read more...

 

Blog Marketing

An effective blogging strategy can increase your web site search engine visibility while attracting new clients and contacts.

Blogging is a two-fold strategy:

  1. Hosting your own blog, you provide fresh content which attracts viewer attention and helps optimize your web site. Blog sites are easy to self-administer.
  2. Commenting on the blogs of others, you create valuable back-links to your web site, increasing your search engine visibility. But there is an etiquette for posting comments on the blogs of others. If done right, you can gain credibility, contacts and clients. If done poorly, you can damage your business reputation.

1) Creating Your Business Blog. Programs:

Gold Blog Program

  • Upload WordPress onto your hosting area (clients hosted by 1st Insight Communications)
  • Help you select the perfect WordPress blog site template (called a "Theme"). There are hundreds of themes from which to select.
  • Customize your WordPress theme, maximizing it for marketing impact.
  • Create 2 new blog articles each month (1st two blog articles included in set-up).

Your Investment: $500 set-up + $400/month

Silver Blog Program

  • Upload WordPress onto your hosting area (clients hosted by 1st Insight Communications)
  • Help you select the perfect WordPress blog site template (called a "Theme"). There are hundreds of themes from which to select.
  • Customize your WordPress theme, maximizing it for marketing impact.
  • Train you to operate your own business blog.

Your Investment: $400

2) Commenting on Other's Blogs. Programs:

Gold Blogger Program

  • We create a customized blogger strategy for you including which blogs to comment on, what to say and how to strategically place your back link and web site landing page.
  • We administer the blogger program, creating 20 blog comments each month.

Your Investment: $200/month

Silver Blogger Program

  • We create a customized blogger strategy for you including which blogs to comment on, what to say and how to strategically place your back link and web site landing page.
  • We train you to self-administer your blogger program.

Your Investment: $200

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