Strategy Creation

Strategy for Your Internet Marketing

Does your internet marketing strategy support the results you want?

4 All-Important Strategic Questions:

1. What's your business?
2. Who do you want to attract as clients?
3. What is your unique value proposition?
4. What do you want your website to accomplish?

You probably covered #1-3 above in your basic business training, or in your corporate mission statement. We need to be clear on these 3 before we can create an effective internet marketing strategy. If you'd like to pursue these questions further, we can help you, or you can also view the business start-up coaching articles in the knowledge base on this site.

For now, let's take a more focused look at #4. When you get to question #4 you're ready to create you're website. What do you want your website to accomplish?

Strategy #1: Be my beautiful, flawless on-line portfolio.

Many have beautiful websites created in flash, or with text images. With flash and images, you can make the text and layout look just like the best in print media--a total work of art! But here's the catch: Flash and text images are not as visible to search engines. Perhaps you are a graphic artist or photographer, and want your website to be your on-line portfolio. You get your prospects primarily through word of mouth networking, then point them to your website. YOU, rather than google, will be finding prospects and inviting them to view your flawless work on-line. By all means, go with flash and images!

Strategy #2: Be the great information source.

Provide valuable information for your target market. Grow your credibility in your profession. A well-designed, content-rich information website can capture search engine attention, and bring your lots of traffic. Perhaps you're a chiropractor, nutritionist, or nuclear physicist and you want to be the "go to" information source on-line for your profession. However, unless you have a plan to convert traffic to clients, you may find you've got a lot of hits, but very little new business.

Strategy #3: Get noticed on Google.

Search engine optimize your website for maximum traffic. Get on Google's top 10. Once again, if this is your main strategy, you may end up with a lot of hits, but very little new business.

Strategy #4: Generate new business leads and clients for my business.

How many new clients did your website bring you last month? If the answer is none, or very few, you may be focusing all your internet marketing efforts on one of the three strategies above.

On the other hand, when you set out to design a lead generation website, you will find yourself covering all of the strategies above. You'll need a professional looking website (strategy #1) that attracts your market with valuable information (strategy #2) and great search engine optimization (strategy #3). You'll design every page to convert visitors into new contacts and clients (generate leads).

In addition, you'll fully integrate your website with your other internet marketing strategies such as social media, email and article marketing. But you won't stop there. Your internet marketing strategy will be integrated with your off-line marketing strategy (print, radio, TV, direct mail, sales force, etc.)

Now, you've got a comprehensive strategy that will support your business growth goals! I've helped small business and corporations as large as the 5,000 member Oregon Department of Transportation successfully create and execute a comprehensive, fully integrated internet marketing strategy.

Contact me to design and launch a winning internet marketing strategy for you!